Every technology vendor is pitching their features and functions to anyone that has a budget. If they actually find someone willing to listen, the dreaded word “pilot” inevitably comes up. And most often, it will be a no-pay pilot. What if you knew where to find your next paying customer? What if you could distinguish yourself by asking the right questions? The same questions the buyer is asking themselves or are being asked by their board?
Healthcare buyers need to stay relevant through disruptive digital solutions. Buyers need to personalize how your new capability will be embraced by their users. They need to be comfortable with how your technology will integrate with their existing workflows and technology investments. Buyers need to be convinced that the ROI you will deliver is real. When you can inspire your buyer to action, they have bought into your value proposition and don’t haggle over discounts.
Give the buyer an easy 1,2,3 step plan to do business with you. Convince them that you can do what you say you can do. They will drive the close.
Since we’ve lived on your buyer’s side and built high growth digital healthcare related businesses, we can quickly assess your current revenue producing strategy in a matter of days.
We work alongside your revenue producing team. We help identify what to keep doing better and faster. What to recalibrate. What to stop doing. And what to start doing immediately.
We employ an “agile” consulting approach. We structure conference room pilots to achieve minimum viable concept. We then test it outside-in. We ride alongside your sales reps. We help present field findings back to product marketing and Marcom to hone your lead generation programs. We document your sales playbook. We work with your executive leadership team to institutionalize your optimal sales motion. We’ve proven this approach will get you to revenue faster and at the lowest cost of sale.
developing your business from 360 degree views